Event Services

Merchandising is often an overlooked service at an event. At DAB International Ltd we know it enhances an event and generates huge customer satisfaction. Our specialist team has the experience and passion to drive an event forward and continue to grow a merchandising platform each year.

We have all elements of merchandising covered, allowing us to offer a dedicated and bespoke service pre, during and post event.

Event Identity - All events are different and vary in size and attendance. We work with our customers to identify the correct solution for merchandising at events.

Financial Services - Our aim is mineralise or eliminate financial exposure for all our event partners.

Financial Exposure - Our aim with all our event partners is to minimise or eliminate financial exposure. We set an agreement in place that is linked to our overall event performance, which can include sales from event merchandising; corporate orders and additional event consumable spend. Customers who embrace and drive the opportunity generate a revenue stream from our services.

Professional Retail Environment - DAB provides all the fittings and retail requirements to deliver a professional store environment. We provide professional till systems with full reporting capabilities.

We have a dedicated event team to cover all the specialist areas required with a combined experience of over 70 years in retail.

Product Offering - DAB is Europe’s leading crested accessory supplier to international resorts and blue chip companies. This sector of products at events formulates a large percentage of sales and allows us to control production and increase profits and sales. Due to our strong industry links, we are able to provide products in all the required categories utilising major internationally recognised brands in the golfing market.

We can also provide cost savings on other areas of branded promotional merchandise such as lanyards, banners etc. Using our manufacturing and sourcing capabilities we are able to offer solutions for all areas of branded product. This saves money, can be included into our overall performance figures and increases the consistency of the product sourced.

Existing Relationships - If you have appointed an event partner who is providing product for your event, we work with them to maximise their exposure. We reach a suitable commercial agreement for them to appear in the retail environment and increase their exposure at event.

Increased Brand Reach - Product with the event logo increases sales and therefore the exposure of the event. We operate a leading online golf related retail site www.europeangolfequipment.com that will promote event products online pre, during and post event.

Sponsors and Event Partners - We work with and manage the requirements of all event partners and sponsors. We create a catalogue of products that are distributed allowing sponsors and partners to align their brand with an event logo.

Data Capture - We run data capture campaigns at events to enable us to capture data of consumers for future marketing.

Transparency - To ensure that you have confidence in our services, we provide regular reports and updates allowing you to focus on other aspects of your event.